As more and more of us start to embrace a healthy lifestyle and fitness becomes part of our daily routine, so more and more activewear brands are emerging to help us look and feel good whilst keeping fit. One such brand is Sports Philosophy, and whilst their collection looks super stylish and feels incredibly comfortable to work out in, they are also much more than an sportswear brand and are committed to corporate responsibility and in particular the fight against child labour.
Their philosophy is, in their own words: “to combine for-profit and non-profit to support a social cause and develop a business model that offers a long term and sustainable path to supporting social change”. Therefore when co-founder Stella Heng asked me to take part in their amazing “MySportsPhilosophy” I campaign I jumped at the chance. They created the campaign as part of a response to some of the negativity and scrutiny that the fitness industry has faced over the past few weeks and to encourage those of us in the industry to share our core values, mottos and motivation. So, what is “MySportsPhilosophy”? #MySportsPhilosophy